There are thousands of blogs out there and hundreds of new blogs popping up each week. With this influx of blogs it’s important to take steps to ensure that your blog ranks high in the search engines, if you want people to read it. Below are some tips to help you improve your site and increase your standing in page rank.
Many blogs are created with great enthusiasm but then they aren’t updated on a regular basis. This is something you want to avoid. If your blog isn’t being updated regularly then you’re missing out on several SEO benefits. The more quality content you have on your blog the better. More content means more pages for search engine spiders to index which will help your page rank. More fresh content will help improve your site’s bounce rate as well as increase the number of repeat visitors. Visitors love new content and when your site is updated regularly with quality content they’ll want to come back day after day to read it. If content hasn’t been updated after several visits they will quit coming back.
Build Community with other Bloggers
Blogging is a form of social media and should be social. Don’t just live in your own little world, reach out and participate with others. Comment on other blogs in your niche, contact blog administrators, and link to other blogs in your posts. When you have a relationship with other bloggers you open the door to the possibility of creating guest posts on their blogs. These posts can contain a link to your blog which will gain you some necessary backlinks. The backlinks will help to increase your page rank in the search engines.
Add Images and Media
The text of your blog posts is extremely important and is what the search engine spiders will focus on, however, a bunch of text can be monotonous and boring for readers. Break up the blocks of text with images, slideshows, videos, surveys, and infographics. There are a number of sites where you can find free images to use. A good balance of images and text will help to attract more readers and keep them coming back.
Link to other Posts, Sites and Blogs
When a reader has finished reading your blog post where do you want them to go? Add a related posts section to the bottom of each blog. This is where you will link to other posts and content in your blog that are related to the same topic. This is beneficial because it can keep visitors on your blog longer. Within the article of your post you may also want to include links to other blogs or other websites that offer relevant information. However, remember not to overdo the links. Limit the number of links to 2 or 3 per post and 2 or 3 related posts. Too many links appears to be spammy to search engines as well as visitors.
Allow comments on your blog so readers can participate in an online discussion about the topic. Be sure to moderate and read all comments before allowing them to be posted on your site. When you get comments it’s good, it means that people want to interact and participate in a discussion. You should respond to the comments you get on your blog. Answer any questions asked, respond to what they have said or at the very least you can thank them for the comment and for reading the post.
If a visitors leaves a comment with a URL go to their site or blog and if possible leave a comment. This is another effective way of building a relationship with your readers or with other bloggers.
It is easier to attract followers if you have a specific topic that you write about and stick with it. Own that topic and brand yourself as an expert in that field. This allows readers to know what to expect from the blog.
Let Readers Subscribe
Allow your blog visitors to subscribe to receive an email whenever there is a new post. This will alert your repeat visitors to new posts and keep them coming back.
Know What the Readers Want
Always write your content with the reader in mind, do not write for search engines. Write your posts as if you are answering a question about why the topic is good for the reader. Address concerns and problems that your readers have and if you don’t know what those are then ask them for some feedback.
Break It Up
Big blocks of text are daunting and can look boring so break up the text. You can not only use pictures but use bulleted lists and headers as well. When you use headers it is easier for the reader to skim the information and skip to the sections that are most helpful and relevant for them.