Advertising Agency

Is responsive website designthe right choice for your website? While a significant movement advocating for responsive designs is making the rounds, choosing to upgrade your system with responsive web development may not be the perfect solution to your needs, as any ad agency would advice you.

Having a responsive website designprovides a compelling solution to the problem of building websites that are compatible across desktop computers and various mobile devices including tablets, smartphones, gaming consoles, and phablets. The rise of mobile technology has posed a challenge to web designers and developers to provide consistent user experience, regardless of device, browser or platform. With a wide range of screen resolutions, a responsive design creates a website that makes use of CSS3 media queries that can adapt to an assortment of screen resolutions. This new approach aims to create a constant and familiar user experience across different platforms, while also maintaining the optimal website format for various devices and screen size resolutions.

Building a responsive website makes the web development team’s tasks streamlined and more focused considering that they only need to create, maintain and update a single website. With all their energies spent on one goal, you are sure to benefit from a well thought out project. Also, new features and bug fixes can be incorporated into one website and carried out across multiple platforms.

In addition, having only one website to manage means a boost in search engine optimization (SEO) strength. Because your visitors will access and share a single URL, traffic will be attributed to one URL instead of being divided among a number of URLs. This improves Pagerank and increases your visibility online.

So, with the benefits mentioned, when is opting for a responsive website design the wrong choice? Indeed, some websites may be better off not changing their systems. For example, if you have a video portfolio, you don’t want any element of your case studies hidden or re-arranged. In order to adjust to screen size, responsive designs typically rearrange or hide certain elements. This does not work for design-intensive, image-based website services. While the information on content-based websites are simply re-aligned, video and image portfolios that use responsive designs will be forced to hide certain elements.

Any online advertising agency would corroboratethat responsive web development can prove beneficial for users with a consistent purpose whether they are using desktop computers or mobile devices. This is typical of content-based websites. Users go to these websites to browse through the information. However, there are instances where users access the website on their mobile devices and desktops for different reasons. For example, visitors to a gaming website will access the site through their desktops to play, watch replays, and view videos. However, they will only access the gaming website on their mobile devices to update their information, check on images or make quick purchases.

Taking these into consideration, one should understand that while responsive website design and web developmentmay be the perfect solution for some cases, it may not be the right alternative for you. Consider all your website requirements and what your website aims to accomplish before you decide to engage in responsive web development.