Advertising Agency

Is responsive website designthe right choice for your website? While a significant movement advocating for responsive designs is making the rounds, choosing to upgrade your system with responsive web development may not be the perfect solution to your needs, as any ad agency would advice you.

Having a responsive website designprovides a compelling solution to the problem of building websites that are compatible across desktop computers and various mobile devices including tablets, smartphones, gaming consoles, and phablets. The rise of mobile technology has posed a challenge to web designers and developers to provide consistent user experience, regardless of device, browser or platform. With a wide range of screen resolutions, a responsive design creates a website that makes use of CSS3 media queries that can adapt to an assortment of screen resolutions. This new approach aims to create a constant and familiar user experience across different platforms, while also maintaining the optimal website format for various devices and screen size resolutions.

Building a responsive website makes the web development team’s tasks streamlined and more focused considering that they only need to create, maintain and update a single website. With all their energies spent on one goal, you are sure to benefit from a well thought out project. Also, new features and bug fixes can be incorporated into one website and carried out across multiple platforms.

In addition, having only one website to manage means a boost in search engine optimization (SEO) strength. Because your visitors will access and share a single URL, traffic will be attributed to one URL instead of being divided among a number of URLs. This improves Pagerank and increases your visibility online.

So, with the benefits mentioned, when is opting for a responsive website design the wrong choice? Indeed, some websites may be better off not changing their systems. For example, if you have a video portfolio, you don’t want any element of your case studies hidden or re-arranged. In order to adjust to screen size, responsive designs typically rearrange or hide certain elements. This does not work for design-intensive, image-based website services. While the information on content-based websites are simply re-aligned, video and image portfolios that use responsive designs will be forced to hide certain elements.

Any online advertising agency would corroboratethat responsive web development can prove beneficial for users with a consistent purpose whether they are using desktop computers or mobile devices. This is typical of content-based websites. Users go to these websites to browse through the information. However, there are instances where users access the website on their mobile devices and desktops for different reasons. For example, visitors to a gaming website will access the site through their desktops to play, watch replays, and view videos. However, they will only access the gaming website on their mobile devices to update their information, check on images or make quick purchases.

Taking these into consideration, one should understand that while responsive website design and web developmentmay be the perfect solution for some cases, it may not be the right alternative for you. Consider all your website requirements and what your website aims to accomplish before you decide to engage in responsive web development.

Five Steps for excellent website development

When you are getting started on the perfect website design for your company, you don’t want just any old template and format. You want to have a unique website development model on your hands so that when people arrive at your website, their first thought is not of another website with a similar look. You need to stand out; your website should be creatively and uniquely you! So, how can you make this happen? With so many websites out there, it can be really tricky to come up with a great way to make a website unique and entirely you.

Luckily, Gerardivava is the perfect website development companyto help you turn your website from something run of the mill into something utterly unique and exciting. After all, the key to a great future for your company lies in how effectively your website draws in new customers. You cannot leave this up to chance, and the best thing you can do for your e-commerce website is to get started working with a company who knows how best to handle these designs. Gerardivava uses the following steps to create the very best website for your company; after you see these steps, it will be clear why you should choose to work with this company for your website design:

1. Create the Design: The first step, of course, is getting to know your company and your goals. Once that has been determined, Gerardivava will come up with three designs for you to choose from. Each design with have a different feel and a different look. Once you see these options, you get to pick what you like from each, and the team at Gerardivava will blend your dream qualities into the perfect website for your company.

2. Develop the Content: It is great to have a website that you like to look at, but what about the content? That is the next step. Your website has to have valuable content; otherwise, why have a website at all? Your website design should tell visitors exactly what they are looking for and exactly what they need to know; no words can be wasted. The professional team of copywriters will help you determine the perfect web content so that when people see and read your website, they will be drawn in and will purchase your products.

3. Production: Now that the design and the content has been determined, it is time to move into the production phase. Now the team of HTML developers and internet marketers go to work putting all the key parts of the website together so that your website is as functional as the content you’ve put into it.

4. Launch!: Once the website has been set up, the next step is to launch your site! This should be done carefully, with the team of SEO specialists on hand to help make your site visible once it is up.

5. Cultivate: Gerardivava will stick with you once the website is up and running to help you truly cultivate the site and make it work for you!

A Branding Agency can Help You Develop a Unique and Memorable Brand for Your Business

Your company’s public image is one of the most important factors in determining whether or not your business will be successful.  Creating a positive public image for your company is not necessarily easy, but it can be done.  It helps to have an agency to help you with this aspect of your business.  A branding agency can help you develop a unique and memorable brand for your business.  A brand is the name of your business, but it is also the image, slogan, and everything else that people associate with your business.  It is the essence of your business.  At least, it is the essence of how people perceive your business.

One way to learn a little bit about branding is to study companies that are successful.  You should be able to identify patterns in their branding strategies.  Of course, you do not need to do all of this yourself.  That is why you are consulting an agency.  The branding and marketing experts at the agency can help you target your chosen demographics.  They can only help you, though, if you know how who your chosen demographics are.  No brand can hope to appeal to every human being on Earth, but your demographic should be broad enough to get business.  Of course, some businesses are designed to draw in only very picky, high-end customers, so their branding focus may be a little bit more narrow.  Nevertheless, a business should never be so esoteric that no one relates to your brand.  Even very high-end brands need to establish a broad customer base.

In addition to a brand name, you should have a brand logo.  Hire a good graphic design agency to create your brand’s logo.  Preferably, it should be the same company that designed your brand.  This should not be hard to do as many good graphic design agencies also specialize in branding and marketing.  Logos are every bit as important as brand names, and they should also reflect the demographic you are trying to appeal to.  If you are a toy distributor or any other business that needs to appeal to children and their families, you need to have a logo that will appeal to children and their parents.

On the other hand, a business that distributes fine whiskeys would need to have a very different logo and a very different style of marketing.  An agency can help you create your brand and your logo, but they can only do this if you provide them with a reasonable and accurate description of your business and its chosen demographic.  Once you have given them this information, they should be able to come up with several ideas that you can choose from.  If you have a very specific idea of what you want your logo to look like, you can give them a detailed description.  A good graphic design team should be able to provide a logo that will be to your liking, as long as they know who you are marketing to.

How to Select the Best Web Design Schools for You

If you are creative, tech-savvy, and enjoy working in a fast-paced, busy environment, a web page design degree program could be the next step towards fulfilling your career goals.  Whether you choose to study web design online or at a conventional school, there are some things you should be aware of before you invest a large amount of money on your education.  These guidelines can help you understand how to select the best web design schools for you.

web design – words in vintage wooden letterpress printing blocks, isolated on white

What are your expectations for web page design schools?

Before you start researching web design degree programs, it is a good idea to list your expectations; include the criteria that are most important to you, as well as items that are negotiable.  For instance, you will need to know whether a particular program provides the certification you need to increase your chances of getting hired; in addition, you will want to find out if the courses offered are in line with your interests, as well as your professional needs.  Do you prefer to work at your own pace, from the comfort of your own home, or are you more motivated when working in a classroom setting with other students?

Does the school you are investigating offer web design certificate programs?

While not all employers require certification in web design, this field is quite competitive, and obtaining certification can provide you with an advantage when it comes to getting hired.  Make sure you find out what type of degree is available, and whether a school will prepare you for a certification exam.

How important is it to have a web design degree?

While many individuals who work as web designers have no formal education at all and have learned their skills simply from experimenting on their own, most employers prefer to hire professional designers who have earned a bachelor’s degree or better in web development or design.  Education can increase your chances of getting a job and boost your earning potential.

Can you afford the top web design schools?

Whether you eventually decide to take an online web design course or enroll in a traditional, brick-and-mortar school, the cost of the program is a major consideration.  It is important to learn before you enroll what the total cost of attendance will be, including tuition and fees, travel, materials, and other related expenses.  Find out whether financial aid is available, and whether you will need to apply for personal loans to cover your educational expenses.  And keep in mind that the money you are spending now is an investment in your future.

Studying web design can put you on your way to an exciting career in this rapidly growing industry.  The more education and experience you have at the beginning, the better your prospects will be for achieving your goals.  Earning your web design degree is a big step toward improving your career prospects, as well as your earning potential.

Job of a web designer

Put simply, the job of a web designer is to design websites. This does not mean programming in the sense of writing software, however, there can be some programming knowledge necessary. A web designer is an individual that lies out and designs the look and functionality of a website in conjunction with the developers and clients.

High angle view of an artist drawing something on graphic tablet at the office

A good web designer knows all aspects of web development. This does not mean they need to be an expert programmer, this means that basic understanding will assist them in doing their part of building a website. A good tune-up mechanic knows how an engine works but this does not mean he is going to take it apart and change a piston.

A web designer is well versed in the use of HTML programming and how this relates to website design. The ability to write code allows the designer to make the website more functional and user friendly. The use of CSS is also a very desirable skill to have when designing websites.

The need for a background in graphic design will also arise with this career choice. The ability to not only make the website functional but good looking on top of that is something that all potential clients will be interested in. No one wants to visit a bare bones website; they want visuals and lots of them.

All good web designers should have training in computer graphics packages such as Dreamweaver, Photoshop, Adobe Illustrator, and Paint Shop Pro. The designer should also be comfortable working with both Windows and Macintosh operating systems as the web pages will need to be viewed by both. With all the advances in technology, one will need constant retraining on the newest and greatest software available, to stay ahead of the rest of the market.

Another portion of the web designer’s duties includes insuring that the pages that are created are compatible across many different browsers and server types. This may require knowledge of JavaScript, which allows pages to be created that work across a wide range of software and hardware alike. Many websites incorporate the ability to download files; the designer should possess a complete knowledge of FTP (file transfer protocol) and how to add it into a website as well.

Beyond all of the actual programming and technical work, there are the clients and what they want. One of the main duties of a web designer is to bring the clients vision of their companies website to life. This must be done in a way that is acceptable to the client and not just the vision of the designer as the client is the one paying for it after all.

By working closely with the client, the need for interpersonal skills along with diplomacy comes into play. While what the client wants may not be possible, they are not going to want to hear that. It is the job of the designer to make the clients dream come true while not stretching the reality of what may be accomplished online.

Five Essential Traits of Web Designers

If you have an artistic nature, you can express it in a number of professions. For example, you can become an interior designer, art teacher, graphic designer or, fashion designer. If you enjoy computers and working online, your options expand to web developer, webmaster, or a specialist in e-commerce, just to name a few. If you want a career that uses both your interest in the Internet and your design skills, a career in web design may be the right choice for you. The following are five traits you need to have in order to succeed in this dynamic and creative field.

Passion for the Internet. For web designers the Internet is a source of endless fascination. They spend hours surfing the Web, looking at and comparing web sites. They know the latest technologies and keep up with changes in standards and media. Aesthetic sense. Website designers know what looks good and what does not. Their natural aesthetic sense is a quality that can be enhanced and fine tuned, but cannot be learned from books. They take pleasure in beauty and balance, and know how to make things “work” visually. Creative and artistic. Web designers not only appreciate great design, they know how to create it.

They can use computer programs to create eye-catching graphics, exciting animation, captivating videos, and other media tools to entice and engage users. Work well with other people. Website designers translate other people’s ideas and objectives into graphic and functional designs. They know how to listen and respond. They do not impose their own ideas, but know how to communicate their ideas for achieving their clients’ goals. Problem solver. Web design is like a puzzle: designers have to figure out how to express concepts and information attractively and functionally. Web designers use their artistic abilities and computer skills to solve communication problems in order to attain the desired results.

Many skills can be learned, but traits are a part of who we are. If you are considering becoming a web designer but you lack any of the above, you ought to consider professions that use your innate qualities. You just might find a better match between who you are and what you do.

Website Designing Tips For Beginners

Getting another site planned or the old one upgraded is a humongous errand and regardless of the amount you put your psyche to it, you generally need to make a few bargains in your outline decision sooner or later amid the entire procedure. Whether it is about, having your most loved shading mix for your landing page or needing to pick which pages to put on the route menu and which to abandon, you need to choose a couple from the accessible decisions and seldom would you be able to decide to have it all.

There is no aide in this world that can fulfill everybody’s tastes and needs. (At that point there is dependably the contention between the two, and to fulfill both we will require a supernatural occurrence.)

Regardless of the above, I will attempt to show a vital’s percentage focuses to remember while getting a site composed as I consider the accompanying focuses vital from a client experience and eventually changes perspective.

These are as per the following:

Landing page: This is the most imperative page in your site second just to your point of arrival where the real business happens. Attempt to give a look of the most sellable and understood item or administrations here. Having an invitation to take action catch above fold is favored yet kindly verify that the landing page is constructed to be more than simply one more deals page. It ought to give out some thought regarding the business or the motivation behind the site yet provoke the guest towards objective change.

Above fold Section: This is the segment of a site page that is unmistakable to the guests without needing to utilize the parchment bar. Utilize this space to add suggestion to take action catches and your best substance to promptly get the consideration of your guests.

The Header: This is the most vital piece of your site as it contains the logo and more often than not a zinger to depict your business in short.

Logo: This speaks to your image and subsequently ought to convey an in number and clear message. Our details show individuals invest equivalent to significantly more energy getting their last logo composed and sanction than getting whatever remains of their site outlined and finished.

Zinger: A ‘punch line’ if utilized, must be unique, short and fresh. It must portray your business and ought not simply be some arbitrary line replicated or re-composed from a popular individual’s quote.

Business Name: The site and the business name is generally placed in the header.

Route: This is again the most vital piece of your site.

Sites with misguided and outlined route more often than not experience the ill effects of low transformations, low online visits and high skip rates.

The route ought to be outlined in approach to give the guest an unmistakable, exact and prompt access to whatever he or she may have arrived on the page hunting down.

“Basic” and “Simple” are the watchwords to be recalled here and pleasant conspicuous vivified route is all great however of no utilization if the guest discovers it tedious or it neglects to load in time because of his/her constrained data transfer capacity or much more terrible he/she is not able to discover the route by any means.

• Do not attempt to pack each connection in your route menu nor forget any of your essential pages
• Keep your most critical “suggestion to take action” catches above-fold.
• Keep your page burden time to least.

Underneath Fold:

The underneath fold area is the piece of a website page which is obvious to the guests strictly when they look down.

Body: A concise and exact depiction is required here.

Typically broad data is furnished here alongside highlights of probably the most imperative administrations gave and connections to the internal pages.

• Use thumbnails or little pictures with each administration or item recorded here to be highlighted as details show individuals will probably tap on something that has a picture going with it than something without.

Footer: This is a segment comfortable base of the page used to put in connections to inward pages which can’t be suited in the top route menu. Utilize the space astutely to highlight more essential administrations/items from your inward pages additionally the copyright and lawful messages are to be put here (such “terms of utilization”).

Greeting page: This is the page where the guest terrains to lead the business.

This page is critical from your business viewpoint as the genuine business gets led here. The guests are guided to this page so they can purchase your administration or item.

The above fold area ought to again have all the invitation to take action catches, for example, the purchase or request catches.

The body must contain extremely exact data about the particular item or administration you need to offer and no broad data ought to be packed. (You would prefer not to confound or hinder your forthcoming customer in any capacity).

Utilize heaps of pictures and fresh portrayal for outlining an effective greeting page.

• Have a legitimate appealing catch intended for your “request” or “purchase” join.
• Design a legitimate contact structure with a submit catch emerging from rest of the containers.
• Mention the present stage/steps on the off chance that you have a multiphase structure top off succession.
• Check if the shopping basket connect really works and there is no time delay with an excess of sidetracks incident.
• Have connections or pieces for more administrations or items that a customer may be keen on beneath fold as proposals

• Never have an excessive amount of substance on your point of arrival
• Have message just form.
• Have an excess of various types of items/administrations recorded.
• Have fragmented/under development page live.
• Have non-working connections/catches
• Extremely high load times

The above post, albeit not a far reaching aide is adequate for most newbies in any case.

Best Landing Page: Explained

Do you know what a landing page is? Recently, Best Web site Designers learned that many organizations have misconceptions about landing pages. So, we gathered the most frequently asked questions about landing pages.

What is the purpose of a landing page?

Landing pages are an economical, measurable marketing instrument for transforming the targeted site visitor into a prospective customer or client. The purpose of the landing page is for lead generation.

Best landing page fact: While some companies rely on email, social media and traditional forms of marketing, the best landing pages have been found to convert a minimum of 40 percent of targeted traffic into a new lead.

Is a landing page the same as a Web site?

Used to promote an organization’s services or a specific promotion, the landing page is not one in the same with a Web site. Unlike a Web site, which illustrates all of an entity’s products and services, the best landing page promotes one offer, designed to motivate the visitor to subscribe for more information.

What is the distinction of a well-designed landing page?

As with anything, the best landing page exudes stunning, functional design qualities. Unique visitors determine whether they will read a landing page based on two criteria: relevancy and complexity. In other words, is the best landing page is specific to the consumer’s search query and reflects overall reading simplicity.

Does the best landing page include navigation?

On the contrary, the “best landing page” does NOT necessarily include navigation.  Since, landing pages are designed with the intent to obtain contact information (lead generation), navigation is unnecessary.

Can you provide any web design tips for creating a landing page?

The best landing page is comprised of a clean font, bolded headlines, few links and appropriately positioned graphics. Since humans tend to scan for information, use bulleted content.

As graphics tend to capture the visitor’s attention, placement is key. To avoid upstaging the offer or objective of the landing page, position graphics with care and if possible, make the graphic clickable.

Custom Web Design, Custom Web Site Design, Online Presence

We all know that in the first few seconds of landing on a web page a visitor makes a big decision, to either stay on the website or to leave the site and continue surfing for something different. You have goals for your business and a good online presence is important. In fact, your business’ internet presence might be a prospective client’s first impression of your company. Website design is important because it can grab a site visitor’s attention, engage them, and get your company’s message across to them quickly. A professional custom web design offers a series of advantages to your business. It is important in helping to increase your sales and give you exposure to thousands of new prospective clients.

It is important that your website conveys a strong image to your clients. All businesses want to save money yet at the same time have a profitable business. When it comes to your website it needs to send out a professional image. Using a pre-built website template might seem more economical but in the long run it might not be more beneficial and could end up costing you valuable money. The more professional your website looks, the more creditable your business looks and the more clients you will gain.

Custom web design offers many benefits. With a custom web site design you will have a unique design. The website can be designed to incorporate your business’s branding, the designs and logos of your business, so that it reflects more about who your business really is. Your website will be different than anyone else’s site. The website will be more adaptable to the needs of your business, whether you do online sales, or surveys, your site will be able to perform the functions that you need it to. Custom web design can allow you to maintain and update the information on the site by incorporating a content management system into the design.

A custom website design firm will use marketing research as well as creative design skills to make that first impression a positive one for your website visitor. They will be able to cater to your company’s needs to create a website that will help you step ahead of the competition. They will use state of the art technologies to create a high quality site that will improve your company’s online success.

Tips for Hiring the Best Website Designers

Creating an effective website is necessary for your business’ success.  Many small business owners try to create or redesign their business website on their own but in today’s technologically savvy marketplace amateur websites struggle to compete with professionally designed websites that have been created using all the latest search engine optimization techniques for site visibility.  If you really want to create a strong internet presence you will need to hire a professional website designer.  Consider the following tips for hiring the best website designers.

Have a Plan & Goal

Have a plan and goal for what you want from your website.  When meeting with potential designers you should have a list of specific desires for your website design.  These desires or characteristics should include items such as the size of the site, the target audience, the type of content you’d like, updateability, database needs, sales transaction needs, as well as the search engine optimization needs and design features that you like.

Designers will not know what you expect or want if you don’t tell them so be prepared to discuss your vision and goals with them.  It is also helpful if you can outline a specific timeframe and budget for the task.  Another tip, this one’s a freebie, don’t select the website designer based solely on the price of the project, frequently you get what you pay for.

Visit Other Sites

Look at other sites from the same industry to gather ideas about what you like and dislike about websites.  Visiting other sites will allow you to discover what seems to work and what doesn’t.

Create a List of Designers

Create a list of potential designers.  It can be easy to find website designers in the phonebook or with simple internet searches but this isn’t always going to get you the best website designers.  You need to find a designer that will suit your project needs.  Get names through referrals from friends, family, other businesses or even your competitors.  When you visit your competitors’ websites you can typically discover who designed the site by searching for a link to the designer’s website in the footer.  Be sure you create a list of several website designers so you have a number of good options to choose from.  Compare these designers against each other.

View the Designers’ Portfolios

Look for samples of the designer’s work.  Viewing a designer’s portfolio of websites is the best way to know how talented the designer is.  When looking at the websites consider:range of design stylesdo all the sites fit a specific niche or is there a wide range of industries represented?ease of navigation and finding necessary informationpage accessibilityworking linkshow links open (same page or new window)design consistency between pagesaccessibility of the sitemap and contact informationrelevance, quality, and timeliness of contentpage alignmentreadability of textpage loading speed

Talk to References

Check References

Ask for references and pick up the phone and use them.  Make sure you speak to other customers of the website designer.  It is important to understand the designer’s work ethic and other businesses that use the designer will be able to speak to that.  When talking with other businesses and references find out which designers are easy to work with and which are challenging.  Designers that listen well and have good follow-through are going to be the ones with the happiest customers.

You will want to check with these other businesses to see if the designer has represented their business properly through the website design.  You not only want an attractive and useful website but you want one that will speak accurately of your business’ culture, philosophy, products, services, and branding.


A good website design can mean the difference between your business’ success or failure.  When it comes to internet marketing for your business website design is essential.  Using the above tips will increase your chances of finding the best website designers for your projects.  You will be investing a lot of time and money into your website so be sure to do your research and only hire the best.